@inbook{aufsatz22799,
    affiliation = {Wirtschaftsinformatik, insb. Intelligente Systeme und Dienste},
    title = {Marktsegmentierung},
    journal = {Enzyklopädie der Wirtschaftsinformatik – Online-Lexikon},
    publisher = {Oldenbourg Verlag},
    location = {München, Wien},
    year = {2008},
    peerreview = {Nein},
    doi = {http://},
    author = {Hilbert, Andreas},
    editor = {Kurbel, K. and Becker, J. and Gronau, N. and Sinz, E. and Suhl, L.}
}