@inbook{aufsatz31989,
    affiliation = {Wirtschaftsinformatik, insb. Intelligente Systeme und Dienste},
    title = {Analytisches Customer Relationship Management im elektronischen Handel},
    journal = {Vertriebsinformationssysteme},
    keywords = {E-Commerce, Customer Relationship Management, CRM, Analytisches CRM},
    pages = {195--212},
    publisher = {Springer},
    location = {Berlin, Heidelberg},
    isbn = {978-3-642-11858-6},
    year = {2010},
    peerreview = {Nein},
    edition = {Neuerscheinung},
    author = {Hilbert, Andreas and Sommer, Stefan },
    editor = {Becker, Jörg and Knackstedt, Ralf and Müller, Oliver and Winkelmann, Axel}
}