@article{aufsatz44065,
    affiliation = {Betriebswirtschaftslehre, insb. Industrielles Management},
    title = {Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: A game-theoretic approach},
    journal = {European Journal of Operational Research},
    keywords = {Spieltheorie},
    pages = {473--482},
    year = {2012},
    peerreview = {Ja},
    openaccess = {Nein},
    volume = {223},
    number = {2},
    author = {Aust, Gerhard and Buscher, Udo}
}