@article{aufsatz49979,
    affiliation = {Betriebswirtschaftslehre, insb. Industrielles Management},
    title = {Cooperative advertising models in supply chain management: A review},
    journal = {European Journal of Operational Research},
    keywords = {Cooperative Advertising, Literature Review, Game Theory, Supply Chain Management},
    pages = {1--14},
    year = {2014},
    peerreview = {Ja},
    openaccess = {Nein},
    volume = {234},
    number = {1},
    author = {Aust, Gerhard and Buscher, Udo}
}