@inbook{aufsatz50293,
    affiliation = {Betriebswirtschaftslehre, insb. Industrielles Management},
    title = {A manufacturer-retailer supply chain with fuzzy customer demand: A vertical cooperative advertising and pricing model},
    journal = {Logistics Management: Products, Actors, Technology - Proceedings of the German Academic Association for Business Research, Bremen, 2013},
    keywords = {Spieltheorie, Supply Chain Management, Cooperative Advertising},
    pages = {81--93},
    publisher = {Springer},
    location = {Cham},
    isbn = {978-3-319-13176-4},
    issn = {2194-8917},
    year = {2015},
    peerreview = {Ja},
    openaccess = {Nein},
    doi = {10.1007/978-3-319-13177-1},
    author = {Aust, Gerhard},
    editor = {Dethloff, Jan and Haasis, Hans-Dietrich and Kopfer, Herbert and Kotzab, Herbert and Schönberger, Jörn}
}