@article{aufsatz53647,
    affiliation = {Betriebswirtschaftslehre, insb. Industrielles Management},
    title = {Vertical cooperative advertising in a retailer duopoly},
    journal = {Computers & Industrial Engineering},
    keywords = {Supply Chain Management, Cooperative Advertising, Game Theory},
    pages = {247--254},
    year = {2014},
    peerreview = {Ja},
    openaccess = {Nein},
    volume = {72},
    doi = {doi:10.1016/j.cie.2014.03.023},
    author = {Aust, Gerhard and Buscher, Udo}
}