@article{aufsatz62155,
affiliation = {Wirtschaftsinformatik, insb. Intelligente Systeme und Dienste},
title = {An Integrative Model of Alumni Loyalty - an Empirical Validation Among Graduates From German and Russian Universities},
journal = {Journal of Nonprofit & Public Sector Marketing},
keywords = {Alumni Association, integrative model of intention to alumni loyalty, intention to alumni loyalty, key success factors},
pages = {129--163},
issn = {1540-6997},
year = {2016},
peerreview = {Ja},
openaccess = {Nein},
volume = {28},
number = {2},
doi = {http://dx.doi.org/10.1080/10495142.2015.1006490},
author = {Iskhakova, Lilia and Hilbert, Andreas and Hoffmann, Stefan}
}