@conference{aufsatz81467,
    affiliation = {Betriebswirtschaftslehre, insb. Nachhaltigkeitsmanagement und Betriebliche Umweltökonomie},
    title = {Perspectives on Ireland’s Origin Green programme: Balancing growth and sustainability},
    journal = {Presentation at 43rd Annual Macromarketing Conference},
    keywords = {Perspectives on Ireland’s Origin Green programme: Balancing growth and sustainability},
    year = {2018},
    peerreview = {Ja},
    openaccess = {Nein},
    author = {Günther, Edeltraud and Koep, Lisa and O’Driscoll, Aidan}
}