@inbook{aufsatz84130,
    affiliation = {Wirtschaftsinformatik, insb. Intelligente Systeme und Dienste},
    title = {"Simply Modeling" - BPM from Everybody: Recommendation from the Viral Adoption of BPM at 1&1},
    journal = {Business Process Management Cases: Digital Innovation and Business Transformation in Practice},
    keywords = {bwljp1 myown},
    pages = {521--540},
    publisher = {Springer},
    year = {2017},
    peerreview = {Nein},
    openaccess = {Nein},
    author = {Imgrund, Florian and Janiesch, Christian and Rosenkranz, Christoph}
}