@book{buch3000,
    affiliation = {Betriebswirtschaftslehre, insb. Industrielles Management},
    title = {Vertical Cooperative Advertising in Supply Chain Management},
    keywords = {Supply Chain Management, Game Theory, Cooperative Advertising, Operations Research},
    year = {2015},
    pages = {149},
    location = {Cham},
    publisher = {Springer},
    series = {Contributions to Management Science},
    url = {10.1007/978-3-319-11626-6},
    edition = {Neuerscheinung},
    isbn = {978-3-319-11625-9},
    author = {Aust, Gerhard}
}